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Take-Two CEO Strauss Zelnick says GTA VI needs to be 'marketed aggressively' despite global brand awareness

In brief

It might seem to be the simplest task in the world to market Grand Theft Auto VI to a crowd of gamers who are...

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First edition: Thursday, September 17, 2026
Last update: Sep 17, 2026, 12:49 PM CDT

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2 articles

Game DeveloperLeadTake-Two CEO Strauss Zelnick says GTA VI needs to be 'marketed aggressively' despite global brand awarenessRead article on Game Developer (opens in a new tab)
GamesBeatCoverageTake-Two CEO Strauss Zelnick — Even with GTA VI’s global awareness, you still have to market it aggressively | exclusiveRead article on GamesBeat (opens in a new tab)

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Initial · Sep 17, 2026
Take-Two CEO Strauss Zelnick — Even with GTA VI’s global awareness, you still have to market it aggressively | exclusive
- Game DeveloperTake-Two CEO Strauss Zelnick says GTA VI needs to be 'marketed aggressively' despite global brand awareness ↗
- GamesBeatTake-Two CEO Strauss Zelnick — Even with GTA VI’s global awareness, you still have to market it aggressively | exclusive ↗